Building a new and sustainable company takes more than just a great idea. Greatness is an aspiration, a very honorable one. Greatness, as an objective, is in the eye of the beholder. A meaningful measure of greatness is how the attributes of the company are experienced by its constituents; its customers, its team, and its founders.
Alcamade’s existence relies on meeting and exceeding the customer’s needs and expectations. This expectation is deeply understood by the company’s founders because they themselves experienced these unmet needs. Not driven by personal satisfaction or greed, Alcamade’s motivation stems from building a company that delivers on its promise and does so creatively and superbly. We focus on what we know best and do brilliantly, and that focus has enabled us to grow by expanding our presence within market. The customer’s complete satisfaction is our goal, and we achieve that goal with relentless attention to execution. However, for the founders of Alcamade, execution is not just about delivering a product. For them, execution is also about a process. That process begins with a Dream, which leads to the creation of a dream team. Handpicked for their ingenuity, the People who comprise the dream team are the company’s biggest assets. It is these People who generate a Culture, and that Culture inspires a road map that guides Alcamade from its conception to the realization of its Dream.
“Don’t part with your illusions. When they are gone, you may still exist but you have ceased to live.”
The founders of Alcamade dreamt of creating an array of delicious and refreshing alcoholic beverages that would take one’s palate on a journey inundated with spices, fruits, flowers nuts, and other earthy and delectable tastes. Unassuming and simple, Alcamade’s affordable products are designed to complement and enhance social gatherings of family and friends. Once a lofty dream that many thought was impossible, Alcamade is now undeniable. The dream was a starting point, a seed, that with nurturing and cultivation, has flourished into a wonderful reality. Alcamade’s story is a testament to the idea that big thinking precedes great achievement.
The success of a great company directly depends on the founders’ unique ability to be self-aware. This humble trait is the single most important aspect our team possesses. Recognizing one’s weaknesses grants the opportunity to create a superb team made up of innovative people whose ideas complement and build on each other. We have assembled a highly qualified team of creative, passionate, and talented individuals who contribute to our vision and share the aspiration of Alcamade’s founders. Our people are vital because they embody the perfect balance of realism and optimism. We truly believe that our company is only as good as the people who sustain and enhance it.
It is human nature to yearn for a sense of belonging and to see himself or herself as part of a community of people with similar aspirations and goals. At Alcamade, individuals are encouraged to engage in the decision making process. The free exchange of ideas, unburdened by hierarchical barriers, creates a healthy and collaborative environment that is the cornerstone of Alcamade’s culture. In that sense, the people and the culture of Alcamade are inseparable entities. At Alcamade we know we are working on something extraordinary and unprecedented. Alcamade’s enriched and nurturing environment enables us to enjoy an adaptive culture that focuses on the customer’s ever-changing needs.